![]() This is important to attract new market segments, probably customers that go to cafe not to satisfy hunger, but possibly to take a sip of coffee and chat in a relaxing environment. McCafe has its own section of the store and clearly distinguishes itself from the traditional McDonald store. McCafe is also not only a product development. McCafe specializes in serving cafes, which attracts customers that usually don't come to McDonald's to eat fastfood. By starting McCafe, McDonald's is offering new products that were not available in traditional McDonald's stores. McDonald's starting of McCafe is an excellent example of diversification. I found more information online at McCafe's website. I first found about McCafe in Japan and was amazed by its different style from traditional McDonald store. Diversification is a strategy for company growth through starting up or acquiring businesses outside the company's current products and markets (p.44 Kotler) This means that a company is developing new markets and new products.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |